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realme C75 — 48 Hours Live

Client: realme
Project type: Live streaming / multicamera audiovisual production
Year: 2025
Collaboration: All way on / Cine Demente — Producción
Role: Audiovisual production / technical direction / camera direction

For the launch of the realme C75 in Mexico, the brand staged a durability test broadcast live: keeping the phone submerged for 48 hours. The stream ran simultaneously on Facebook, YouTube and TikTok, combining a dedicated camera on the device with a series of live programs.

Together with my partner at AWO, I led the audiovisual production. We designed the technical operation, lighting, camera setup, streaming workflow and audio. My responsibilities focused primarily on technical and camera direction, switching, audio and team coordination throughout the broadcasts.

The challenge was to maintain a continuous operation with a compact budget and crew. We installed a dedicated internet connection to ensure streaming stability and worked with a limited testing window due to the brand’s security protocols. The four-camera system remained active throughout the 48-hour challenge and incorporated guests, contests and a range of durability tests.