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CFH

Client: CFH
Project type: Rebranding / visual identity system
Year: 2022 a 2025
Collaboration: Les Terribles / Enfant Poulet — Design and digital marketing
Role: Art direction / visual strategy / design / team coordination

CFH is an educational institution in Mexico City offering programs from preschool through high school. At a moment of transformation, it needed to build an identity around its new name and communicate its character, sense of belonging and institutional strength more clearly.

We retained the recognizable elements of the crest and developed a more flexible and contemporary visual system. Blue became the primary color, burgundy remained as an accent, and we introduced a new typeface, institutional graphic panels, organic shapes and a color code to distinguish each academic section.

The result was an identity capable of unifying communication across the entire school and adapting to social media, editorial materials, signage, uniforms, events and internal communication. We also developed application guidelines and trained the team responsible for producing the school’s day-to-day materials.