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Animal Karma / Hibiki / NOWO

Client: Animal Karma / Hibiki / Suntory / NOWO
Project type: Editing / picture editing / audiovisual adaptation
Year: Selected projects
Role: Editing / picture editing / adaptation

ANIMAL KARMA

I joined this cinema-minute project for Grupo México’s Animal Karma Foundation when the existing cut was still not working for the client and the team wanted a fresh perspective on the material. I reviewed and logged more than ten hours of footage and, using transcription and AI tools to navigate the material efficiently, rebuilt the discourse and edit until the project found the narrative it needed. Once the cut was approved, it moved on to color and audio mixing. The finished cinema minute was later screened in Cinemex theaters.

HIBIKI — BARTENDER SERIES

For Hibiki / Suntory, I edited one of the videos in its Bartender Series, shot at Handshake. The main challenge was working with limited source material, finding the strongest takes and audio, and building the rhythm and narrative from what was available. I first delivered the 9:16 version for social media and, roughly a year later, was brought back to create its 16:9 adaptation.

NOWO

For NOWO, I edited a series of three commercials directed by Ale Kelly. Although my role at the agency at the time was primarily focused on art direction, design and project management, I also took on the edit of all three videos and their adaptations for multiplatform delivery.